American Express recently reached out to design firm, Option-G, to help them put a fresh spin on graphics for an upcoming SXSW presentation. They reached out to the Portland firm because of the work they’ve done with other youth culture brands. Am-Ex is apparently striving to put a bit of a bit of a fresh spin on their brand while attracting a different type of customer. The graphics feel fresh and contemporary and surely will raise a few eyebrows amongst the SXSW set.
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